From Farm to Capsule: The Story Behind Calocurb's Hops
Recently, the Calocurb team visited New Hoplands, the New Zealand farm where the key ingredient behind Calocurb begins its journey. Surrounded by rows of vibrant green hop bines stretching skyward, it's a powerful reminder that effective health solutions don't always start in a lab. They start in nature.
This is where Amarasate® begins.
What Is Amarasate®, and Why Does It Matter?
Amarasate® is a natural extract derived from New Zealand-grown hops (Humulus lupulus), the same plant traditionally used in brewing, but with a very different purpose. It's also the hero ingredient in every Calocurb capsule, and the reason the product works the way it does.
It wasn't discovered overnight. Plant & Food Research (PFR), New Zealand's largest Crown Research Institute, screened over 1000 plants to find the best all-natural appetite suppressant. After 15 years of research and more than $30 million in funding, Amarasate® was the result.
What makes it unique is its concentration of bitter compounds, which interact with receptors in the gut. These receptors play a role in triggering the release of significant amounts of satiety hormones, including:
These hormones signal fullness in the brain, supporting appetite regulation in a way that works with your body, not against it.
Three clinical trials in both men and women have shown that Amarasate® delivers proven results:
It's a simple idea, grounded in serious science: use nature's signals to activate the body's own appetite control systems.
From Plant to Extract: The Journey of Hops
The process begins in the soil.
Hop plants grow as tall climbing bines, carefully trained up strings under the New Zealand sun. At New Hoplands, careful selection of hop varieties ensures the best quality yields. Over the growing season, they develop the distinctive cones that contain the valuable bitter compounds used in Amarasate®.
At harvest, these cones are carefully picked at peak maturity, when their natural compounds are at their most potent. From there, they undergo a specialised extraction process designed to:
What starts as a vibrant green plant becomes a refined, science-backed extract, bridging agriculture and bioceutical innovation.
A Closed Loop: Sustainability at New Hoplands
But what happens to the rest of the plant? After the hops are harvested, large amounts of leaf and stalk remain, which might look like waste at first glance.
At New Hoplands, nothing goes to waste. The farm operates with a closed-loop approach:
Even the white strings used to train the hop bines are fully compostable, breaking down during the composting process and becoming part of the soil itself. This approach actively contributes to healthier soil and more sustainable farming practices, ensuring the land can continue to produce high-quality hops for years to come.
Why Origin Matters
In a world of complex health solutions, there's something grounding about knowing exactly where an ingredient comes from and how it's grown.
From the fields of New Hoplands to the final Calocurb capsule, every step reflects a commitment to quality, consistency, sustainability, and working in harmony with nature.
The Takeaway
Calocurb isn't just built on science. It's built on source.
From carefully grown New Zealand hops to a clinically studied extract backed by 15 years of research and more than $30 million in funding, the journey of Amarasate® is a reminder that effective solutions can start with something simple, natural, and thoughtfully produced.
Because when you support your body with ingredients rooted in nature and proven by science, the results can feel more balanced, more sustainable, and more aligned with you.
